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A solution to effective co-op built by outdoor industry veterans

(and a creative)

over 40+ years of experience

Experts in their own fields, the Argot team has vast experience leading global brand marketing organizations, guiding independent retail and producing sales driving creative. Together they are able to provide a unique vision and execution while also keeping the focus on what matters most to the brand and to their retail partners.

Wes Allen

RETAIL DIRECTOR

Wes Allen is the co-owner of Sunlight Sports in Cody, WY – the Grassroots Outdoor Alliance 2018 Retailer of the Year. He has previously worked as the National Sales Manager for Chaco Sandals, the president of the Grassroots Outdoor Alliance, and a store leader for almost a decade for REI.

Matt DeWitte

BRAND DIRECTOR

Matt DeWitte is an experienced executive, having lead marketing teams for a variety of consumer brands, including Merrell, Dansko, LifeStraw, the Ford Motor Company, Boxed Water is Better, L.L.Bean, and Timberland. He has previously executed brand integrations into many leading specialty retailers, including REI, Dick’s Sporting Goods and a plethora of highly regarded independents.

Megan Baumeister

CREATIVE DIRECTOR

Megan Baumeister is the owner of Tilt/Shift Brands and has extensive experience developing marketing strategy, brand positioning and creative campaigns.  She has worked to build successful seasonal marketing campaigns for Sunlight Sports for the past 3 years.

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because as much as we love getting chapstick for co-op spend, there's a better way

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