Overview

Who doesn’t want to try cutting-edge FUTURELIGHT™ technology for a weekend at a remote winter cabin just outside of Yellowstone?

The Futurelight Cabin was everything a campaign should be; immersive, experiential, and rich with memories that lead to post-purchase opportunities. From letterpressed invites to a completely kitted out cabin, we pulled out the stops to ensure that this was an experiential retail project to remember.

What resulted was brand stickiness, product sell-through, wintry good times and some pretty incredible memories.

Client

The North Face x Sunlight Sports

Project Involvement

Campaign Concept
Key Messaging
Imagery
Digital & Social Communication
Landing Page Design
Project Management
Cabin Interior Design & Concepting