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Made in the Shade

Cool Places, Cool Activities & Cool Eats brought to you by your Shades crew.

Overview

We partnered with Shades of Charleston (South Carolina) to build easily accessible experiences that showcased activities near to and on the water to promote Native’s polarized sunglasses. Playing off of the store name, we built a campaign that’s “Made in the Shade,” promoting cool places, cool eats and cool activities.

Client

Native Eyewear

Concept

How to Keep Cool in Charleston

Project Involvement

Campaign Concept
Key Messaging
Project Management
Asset Design & Execution

“A lot of people who saw the sponsored post online came in asking about the brand. I do think relaxing with friends and family at a local hangout bar would be ideal to show that it’s more than just a boating active-wear brand. Overall the campaign was great and we would love to do it again.”

The Shades of Charleston Team

Nemo Equipment • Activation

Local Getaways

View the Project
Fistful of Dirt • Brand Design

Little Grit. Lotta Gravel.

View the Project

Let’s Connect.

By Phone.

307.213.0943

By Sheer Luck.

If you’re in the Cody, WY area, use one of the first two methods and let’s grab a drink of choice!